URL: /baas/api/introduction
---
title: "API Service Model"
description: "Direct API integration for custom implementations"
---
# API Service Model
The API Service Model provides direct access to FinHub's APIs for building custom financial applications with complete control over the user experience.
## What is the API Service Model?
Unlike the CoreX Service Model which provides a pre-built front-end, the API Service Model gives you direct access to FinHub's RESTful APIs, allowing you to build your own custom user interface and integration.
## Key Benefits
- **Complete Control**: Build your own UI/UX
- **Flexible Integration**: Integrate into existing applications
- **Custom Workflows**: Implement unique business logic
- **Developer-Friendly**: Comprehensive documentation, SDKs, sandbox
- **Real-Time Events**: Webhooks for instant notifications
## API vs. CoreX
| Feature | API | CoreX |
|---------|-----|-------|
| Implementation Time | 4-12 weeks | 2-4 weeks |
| Development Effort | Significant | Minimal |
| UI/UX Control | Complete | Theme-based |
| Maintenance | Self-managed | Managed by FinHub |
| Cost Model | Usage-based | Subscription-based |
## What You Get
- **Full API Access**: All FinHub endpoints
- **Sandbox Environment**: Test safely
- **Documentation**: Comprehensive API reference
- **SDKs**: Libraries for popular languages
- **Webhooks**: Real-time event notifications
- **Admin Panel**: Tenant operations dashboard
## Client Journey
Apply on the FinHub Developer Portal
Get credentials and explore APIs
Build your integration
Complete security and integration review
Go live with phased rollout
## Next Steps
Begin your API journey
Make your first API call
Complete integration flows
Browse API documentation