URL: /overview/service-models/baas-explained

---
title: "BaaS Explained"
description: "Understanding Business as a Service - business processes and microservices"
---

# Business as a Service (BaaS) Explained

Business as a Service (BaaS) is FinHub's comprehensive offering that exposes **business processes** shared across organizations. Unlike PaaS which provides raw technology connectors, BaaS delivers complete business logic through microservices.

## What BaaS Provides

BaaS delivers automated business processes through microservices:

| Microservice | Business Process |
|--------------|------------------|
| **Customer Management** | Onboarding, KYC/KYB verification, customer lifecycle |
| **Account Management** | Account creation, wallets, balance management |
| **Transaction Management** | Payments, transfers, reconciliation |
| **Order Management** | Order creation, processing, fulfillment |
| **Compliance** | AML screening, regulatory reporting |
| **Back Office** | Approvals, case management, operations |

## Service Models Within BaaS

BaaS offers three service models for integration:

### CoreX Service Model

**Pre-built white-label front-end solution**

- Ready-to-use web and mobile applications
- B2C and B2B distribution channels
- Customizable branding (colors, logos, themes)
- Managed by FinHub (updates, maintenance)
- Launch in 2-4 weeks

**Best for:** Companies wanting fast launch with minimal development

### API Service Model

**Direct API integration with your own UI**

- Full API access to all microservices
- Build your own custom user interface
- Complete control over user experience
- Sandbox environment for development
- Webhooks for real-time events

**Best for:** Companies with development teams wanting custom experiences

### Hybrid Service Model

**Combination of CoreX and API**

- Use CoreX for some processes (e.g., onboarding)
- Use API for others (e.g., custom payment flows)
- Flexibility to mix approaches
- Gradual migration path

**Best for:** Companies wanting best of both worlds

## Client Categories

BaaS serves different client categories:

| Category | Description | Typical Service Model |
|----------|-------------|----------------------|
| **Embedded Finance** | Unregulated entities embedding finance | API |
| **Inter-Banking License** | Licensed institutions with 3rd-party license | CoreX or Hybrid |
| **Business Banking** | Merchants needing business accounts | CoreX or API |
| **Technology & BaaS** | Fintechs with own license | API or Hybrid |

## Admin Panel

All BaaS clients (CoreX, API, and Hybrid) have access to the **Master Admin Panel** for:

- Viewing onboarded customers
- Monitoring transactions
- Handling approvals and manual tasks
- Generating reports and analytics
- Managing notifications

## Next Steps

<CardGroup cols={2}>
  <Card title="Explore BaaS" icon="building" href="/baas/introduction">
    Go to BaaS documentation
  </Card>
  <Card title="PaaS Explained" icon="plug" href="/overview/service-models/paas-explained">
    Learn about PaaS
  </Card>
</CardGroup>